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Lux
/lu:ks/
Distorting the message.
Lux's concept is based on a sender-receiver relationship. Lux's iconography is the sender, which is a template for light to get through. The receiver is the end result of that light arriving at the viewer's eyes. Light is the in-between, the path that connects both ends.
Light can get twisted or interrupted, diffused, or even highlighted. The path is uncertain, however, both the sender's and receiver's statements are valid. Then you can see how the information evolved along the way. It is a two-way interpretation.
A semiotic system.
Each letter represents feelings that they provoke when pronounced, it is the way that I, as a receiver, interpret them.
As the creator of this community, I start by visualizing my feelings. The rest will keep changing as receivers and light mediums vary.
Lux is creating a new form of semiotic system. It is neither an icon, nor symbol, nor index; rather a combination of some of those principles.
Still, it is able to communicate and be interpreted differently every time.
Lux alphabet is a movement.
Image: Lux Iconography.
Samples of single Lux's letters in use.
Samples of combined Lux's letters.
*Lux is becoming a generative #NFT collection soon to be released.*
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